Our formula contains nothing unnecessary, just electrolyzed water with a trace of salt, transformed into high-pH cleaner. No fragrance. No harsh chemicals. Safe for baby areas, pet zones, and where your family lives life.
Cleans every surface. Cuts through grease. Powered by science. Our high-pH solution has been tested in labs to break down surface grease and grime, without harsh chemicals.
Every bottle helps build a well, plant a tree, and bring clean water to communities in need, track your impact with a scan.
ONE BOTTLE. INFINITE POSSIBILITIES.
*For sensitive materials or food contact surfaces, rinse or spot test first.
JJ just wanted something safe enough for his family, but powerful enough to clean anything. Pure Alpha was born from frustration and belief.
We embed a chip in each bottle to let you track your contribution to real-world impact: clean water access, tree planting, and more.
What People Want to Know
Below are some of are common questions about Pure Alpha
Do i need to rinse it off?
Rinsing is not required for most hard, non-porous surfaces.
For food-contact areas or sensitive materials, a light rinse is strongly recommended. Always spot test first.
Is there a scent?
No. Pure Alpha is unscented with no added fragrances, dyes, or masking agents.
What surfaces can I use Pure Alpha on?
Use only on sealed, non-porous surfaces including kitchen counters, bathroom fixtures, nursery areas, appliances, and pet zones.
Do not use on natural stone, unsealed wood, or porous materials. Always spot test before full use.
Is it safe for kids and pets?
Pure Alpha is free from added chemicals and designed to be used around children and pets (e.g., on household surfaces).
Not for ingestion, skin contact, or medical use. Do not use directly on people, animals, or food.
Does it disinfect or kill bacteria?
Pure Alpha is not an EPA-registered disinfectant. It is a high-pH cleaner formulated to help break down grease and grime, but should not be used as a substitute for disinfectants or sanitizers.
Where can I find the Safety Data Sheet (SDS)?
You can view our full SDS here:
www.trypurealpha.com/sds